Baldwin, himself a fan of the picture, saw an increasing demand and so produced it as a poster, choosing the words "Hang in There, Baby" to accompany the image.īaldwin hung a copy of the poster in his studio window in 1972, which resulted in more interest in the image. It was also used to sell subscriptions to Cat Fancy, prompting more requests. The "chin up" image is used within the book as well as on the back cover.īefore it was published as a poster, fans of the book wrote requesting copies of the photograph. He attempts to be accepted by his adoptive siblings by performing acrobatic tricks. Sassy, who has the fictional name Wiki in the book, is a lost kitten adopted by a mother cat with two kittens of her own. In 1970, Victor and Jeanne produced the book, The Outcast Kitten, featuring the photographs Victor had made of Sassy and other cats he owned at the time.
In 1963, he photographed another of his Siamese kittens, Sassy, in various acrobatic poses, including the "chin up" on the bamboo pole that would later be used for the "Hang in There, Baby" poster. In 1956, he and his then-wife Jeanne Baldwin co-authored a children's book titled Little Kitten, Big World, featuring a Siamese kitten named Simmy. His first love, however, was animal photography, and he worked both in animal portraiture and as photo editor at Cat Fancy and Dog Fancy magazines. Victor Baldwin owned a portrait studio in Beverly Hills, California, photographing famous clients including Frank Sinatra, Sammy Davis Jr., and Ronald Reagan. It has since become a popular relic of the 1970s. The original poster featured a black and white photograph of a Siamese kitten clinging to a bamboo pole and was first published in late 1971 as a poster by Los Angeles photographer Victor Baldwin. There were several versions of the "Hang in There, Baby" poster, featuring a picture of a cat or kitten, hanging onto a stick, tree branch, pole or rope. Hang in there, Baby is a popular catchphrase and motivational poster. The original "Hang in There, Baby" poster by Victor Baldwin, 1971
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